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Lizette Resendez
Creative Director | Copy | Strategy
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HARLEY-DAVIDSON
After multiple pitches, we finally convinced Harley-Davidson that we could increase engagement and reduce unsubscribes for some of their email marketing programs, including their insurance and credit card lines of business.
To keep both products top of mind for customers, we introduced a fresh rotation of benefits, fun polls, and even riding tips powered by LiveClicker’s LivePoll and LiveForecast functionalities.
The results? We saw an increase in Unique Click-Through Rate and Unique Open Rate, a steady Responder to Open Rate, and even a reduction in unsubscribes over a six-month period, prompting Harley-Davidson to renew and expand their content strategy services with us.